V’TAE Parfum & Body Care Company History
We would like to introduce you to V’TAE Parfum & Body Care, our products and our mission statement:
“To create the highest quality, most beautiful fragrance products, made by people not machines. To educate people as to why we are better. To make money and create jobs while making a contribution to the planet.”
V’TAE was founded in 1990 and continues to operate today in historic California Gold Rush town of Nevada City, set amidst Sierra Nevada Foothill pines and rolling rivers.
“Vitae” is the Latin word for “life.” The life behind V’TAE is founder, Belinda Rush-Carville, a fifth generation Californian proud to recount stage coach drivers, gold miners, cattle ranchers and winegrowers as her ancestors. Belinda first dreamed of making classic, nature based perfumes in the 1980’s. “I thought about what people yearn for in an age of more pollution and less time for themselves. What I came up with was the dream of creating V’TAE Parfum & Body Care as providers of totally natural products that are good for people and good for the planet.”